Behind Riverview Reptiles is owner Tom Williams, whose passion for exotic animals can be traced back to childhood. What began as weekend trips to the pet shop soon became something far more lasting. As Tom explains, “I have always had an interest in exotic and unusual animals and always enjoyed a weekend trip to the pet shop as a kid. I got my first Leopard Gecko when I was 15 and have been hooked ever since.”
That passion naturally shaped his career path. “I have worked in many fields including plant growing, aquatics and reptiles,” he says, building the hands-on experience that would later underpin the business.

Today, Riverview Reptiles operates from two locations: the original store at 14 High Street, Sileby, and a second site in The George Centre, Grantham, which opened afterwards as the business expanded with STWLC’s support.
At its core, Riverview Reptiles is a pet shop – but not a conventional one. As Tom puts it, “We are essentially a pet store but with a twist, we offer exotic, unusual and hard-to-come-by pets such as lizards, snakes and invertebrates.”
Ethics and animal welfare sit at the heart of everything they do. “We sell all our animals in an ethical way and aim to promote high animal welfare in both of our stores,” Tom explains. Alongside the animals themselves, the stores stock “all the equipment needed to keep them happy and healthy.”

The service offering goes even further, with “holiday boarding, health checks and tortoise hibernation” available to support owners long after purchase.
As the business grew, external guidance played an important role. “We were advised to contact STWLC by a business advisor,” Tom recalls, marking the beginning of a key relationship in Riverview Reptiles’ expansion story.

Applying for support can often feel daunting, but that wasn’t the case here. Reflecting on the process, Tom says, “Both the application and interview process were thorough but very easy.”
When Riverview Reptiles received an Interest-Free Business Loan from STWLC, soon came their second location. “We used the funds to help set up our second store in Grantham, specifically for shop fittings and animal enclosures, as well as the rental deposit,” Tom explains.
This investment allowed the Grantham store in The George Centre to open its doors, bringing the Riverview Reptiles ethos to a wider audience.

Looking back, Tom is clear about the impact of the support received. “STWLC has played a pivotal role in our journey and we couldn’t have expanded our business the way we have without their help.”
His advice to others is equally direct: “I would strongly advise other businesses to get in touch and see what they can offer to help.”
If you’d like to visit Riverview Reptiles, you can head over to their two store locations below:
• 14 High St, Sileby, Loughborough LE12 7RX
• Units 18 & 19, The George Shopping Centre, High Street, Grantham, NG31 6LH
If, like Tom, your business could benefit from an Interest-Free Loan up to the value of £20,000, please click here to read more. Our loans are completely interest-free for nine years, and require no repayments in the first three!
















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The faculty of Business and Law at DMU.
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