When it comes to business, sometimes the timing is just right – even in the most unusual of circumstances.

That certainly proved to be the case of Esme Nicholson, who in the midst of the COVID-19 pandemic utilised the time available as a result of lockdowns and restrictions to focus on becoming her own boss.

The 24-year-old, born and bred in Leicester, runs Lulu Dog Services, a dog grooming studio based in Clarendon Park. Whilst many of Esme’s friends opted for university, she decided to revisit Brooksby Melton College to study dog grooming. After completing her course with distinction, Esme found employment and, in late 2019, was met with the realisation that she had the ability to start her own business.