elleroo Selected as Product Partner for TV Host’s Marketplace

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The Sir Thomas White Loan Charity is delighted to learn that one of the businesses it has supported through one of our interest-free loans has been selected as a product partner for an online marketplace founded by TV personality, Andrea McLean.

elleroo, who turn personal moments into stunning unique items of jewellery, have been selected as product partners on the marketplace for This Girl Is On Fire; the female personal growth website established by Loose Women presenter McLean (right).

Launched in 2020 as the COVID-19 pandemic hit the globe, the This Girl Is On Fire marketplace will now promote and sell elleroo’s gorgeous items as part of its selection of female-owned businesses which provide products, services or online courses to women.


“We feel so proud to be associated with what Andrea and her team have created and are excited about contributing to what is yet to come,” said elleroo co-founder Rowena Reid.

“The opportunity this has given our Leicestershire-based business on a national/international platform to grow business is invaluable.”

Emma Compson, co-founder of elleroo, added: “This is a really exciting partnership for us, not only to have the support of a brand like This Girl Is On Fire, but to also reach a community that appreciates the quality of British-created jewellery that is completely personal and not mass produced.”

“I want every woman to experience for themselves the emotional and financial freedom that I have found from running my own business,” commented This Girl Is On Fire founder Andrea McLean. “It’s why I promote the work of female entrepreneurs on my marketplace; to help them successfully build their brand and its awareness. It’s the perfect place for businesses like elleroo to showcase their talents to the This Girl Is On Fire community.”

Please visit www.elleroo.co.uk to discover more about elleroo and look at their beautiful items of personalised jewellery.

Alternatively, visit www.thisgirlisonfire.com to find out more about Andrea McLean’s This Girl Is On Fire.