In today’s digital age, where so much time is spent online, the importance of a strong, digital presence is key to the success of any business. For many companies, online marketing is placed at the top of the priority list.
That’s part of the reason why, after receiving an interest-free business loan from The Sir Thomas White Loan Charity, Leicester-based digital marketing agency Anuncia has developed into a successful, fast-growing business with an extensive client portfolio.
The specialist PPC (pay-per-click) agency helps businesses to achieve impactful digital marketing results, in addition to ensuring small and mid-sized UK charities benefit from Google’s Ad Grant, as Founder Oscar Ford explains further.
“Anuncia is a fast-growing, Leicester-based specialist PPC agency which provides businesses selling online the necessary support to maximise their return on investment,” says Oscar. “We provide a variety of PPC services, from account set-up and consultancy to monthly management for clients across the UK.
“We also provide charities with monthly management of their Google Ad Grant accounts – a Google programme providing charities with up to £7,600 in free monthly advertising. We help them get impactful, measurable results from their digital marketing.”
The inspiration behind Oscar’s business idea stems from his time working in the digital marketing field with agency Potential, shortly after he graduated from the University of York with a degree in Politics, Philosophy and Economics.
“It’s an area where I have deep, specialist knowledge and can bring a lot of value to clients that we work with,” he adds. “Getting marketing right is very challenging and digital marketing particularly is very data-driven, so we can help provide measurable results and insights.”
As many Sir Thomas White Loan Charity business-loan borrowers will testify, going into business is a daunting and often challenging task – but one which is full of rewards.
“In terms of challenges, there were too many to mention,” reflects Oscar. “As soon as you fix one problem something else arises. I really enjoy the daily tests though. Looking back, the process with STWLC was smooth but challenging. I enjoyed meeting the Trustees at the interview stage and it was a great experience overall. The loan I received has been extremely helpful in providing working capital for growth as we push on to the next phase of the business.”
Having planned, launched and developed a business of his own, Oscar can call upon a wealth of experience when it comes to offering advice to aspiring business owners.
“Start small, test and measure – then go for it,” he emphasises. “There are many business options available nowadays that require a very small initial investment to get them going. With inventive time-investment on social media and elsewhere, you can do your marketing on a shoestring.
“Test your service or product and your marketing constantly and measure the results too,” he continues. “Keep doing the things that work. Before you know it, things will have grown. The STWLC loan is a fantastic option for many small businesses looking to grow their company.”
For further information on The Sir Thomas White Loan Charity’s interest-free business loans, which are available up to the value of £20,000, please click here