At The Sir Thomas White Loan Charity, we believe the best way to show the value of our support is to hear directly from those who receive it. Earlier this year, we awarded Business Grants to local entrepreneurs across Leicestershire and Rutland. These grants are helping small businesses to grow, innovate and strengthen the communities they serve.
But the real story is best told by the people themselves. Here, recipients share what the grant has meant to them, their work, and their future.
Danni Smith, Founder and Director of Movements, spoke of the difference the grant will make as the company evolves: “This generous funding is truly wonderful and will go directly toward training our team with the right tools to become even better coaches and continue to evolve. This is especially important as we partner with a local charity to host weekly classes for learning disabled adults – sessions that bring joy, build confidence, and create an inclusive, active community. To me, this grant means more than financial support; it is a recognition of the positive impact that inclusive fitness and professional growth can have.”
For Adam Goodger of Escape Coalville, the support accelerates ambitious plans: “As a local business, the grant is going to make a huge difference to us. We can move our plans forward by 8–12 months and bring new, exciting experiences to the town.”
Dr Naomi Howard reflected on the importance of early support: “As a business only 18 months old, this investment will make a transformative difference, enabling us to grow sustainably and keep key processes in-house. We remain committed to driving inclusivity and excellence within STEM, and it is incredible to have that mission supported in this way.”
For others, the grant represents a vital step forward after years of self-funding.
“This grant will enable me to bring in the extra help I need to grow, not just maintain, my business,” said Sarah Laws of My Handmade Wardrobe Ltd.
The impact is deeply personal, too. Emma Mahil of Emma Mahil Counselling described the grant as life-changing: “This funding will enable me to undertake advanced training to specialise in supporting couples, as well as individuals and families affected by pregnancy and infant loss. I am committed and so passionate about improving mental health and wellbeing across the UK, and this grant provides a vital opportunity to expand the support I can offer.”
For family-focused businesses, the recognition was just as important as the funds.
“Receiving this grant for my small business means so much – it’s not just the financial support but the recognition of the value my baby and toddler classes bring to local families,” explained Courtney Coleman of Tots Play Blaby Area.
Other entrepreneurs across the county shared similar feelings of optimism and gratitude:
“It’ll give my business the boost it needs to move forward and grow which would’ve taken me years to achieve without the help of this grant.” – Roxanne Hull, Gems by Ginger.
“I know the impact will be immediate.” – Gemma Tallis, Wild and Gem Jewellery.
“Receiving the Sir Thomas White Loan Charity Business Grant is a game-changer… allowing us to invest in new programmes and deepen our impact on the community.” – Cain Ahmed, The Nest Wellness Studio.
“This incredible opportunity provides not only financial support, but also a sense of security and confidence that will propel my business to the next level.” – Claire Walker, Spot & Pickle.
Others highlighted the opportunity to expand their reach and create a greater impact:
“It means I can invest in new equipment, specialist training and ultimately reach and support more families in the local area.” – Gemma Bryant, Ready Baby Go.
“This grant gives us the opportunity to purchase the desks, laptops and resources needed to expand the tutoring team… I am so grateful—thank you so much.” – Helen Harper, HH Tuition.
And across all industries, the same theme shines through: encouragement and belief.
“The belief shown by yourselves in my business is both encouraging and exciting,” shared Natalia Simpson of Zalex Retail Limited.
“We are so grateful for your continued support and belief in Fox’s Furrow!” said Saffron Hallam.
“I’m so grateful for this grant, which will make a real difference to my work as an independent artist. It allows me to invest in the right tools to work more efficiently, grow my business, and continue sharing original art with clients worldwide and my local community.” – Ellie Lovett.
And, as Billie Porter expressed simply: “It’s not just financial assistance – it’s a powerful reminder that there are people and organisations who believe in my goals and potential.”
Our Business Grant scheme is now closed however applications remain open for our unique interest-free business loans, available up to £20,000. These loans are interest-free for nine years, and become repayable by equal instalments after three years.
The next deadline for applications is 3:30pm on Wednesday 1 October 2025.
