When Brandon King and Kimberley decided to diversify their family-run tree care business, they wanted to make a carefully planned investment that would create new opportunities without putting unnecessary financial pressure on the business.
Support from the Sir Thomas White Loan Charity (STWLC) helped make that possible, providing an interest-free business loan that enabled Broadleaf Midlands Tree Care to expand into fencing.
Based in Leicestershire, Broadleaf Midlands Tree Care provides professional tree care services to residential and commercial customers, including tree pruning and removals, hedge work, stump grinding, grounds maintenance and ongoing tree care.
Brandon, who is co-owner of the business, oversees operations, including team management, quoting, customer care, health and safety and day-to-day planning. Kimberley leads much of the administration, systems, marketing and business development, with the pair working closely together on the wider strategy for the business.
As the business continued to grow, they identified fencing as a natural opportunity to broaden the services they could offer their customers.
“We wanted to invest responsibly in the next stage of our business,” says Brandon. “The interest-free loan model stood out straight away as an incredibly valuable opportunity for local businesses looking to grow without taking on unnecessary financial pressure.”
The STWLC loan was used to fund formal fencing training and essential equipment, including fencing tools, a CAT scanner and cutting saw, alongside the operational updates required to deliver the new service safely and professionally.
The business followed the phased plan set out in its application, completing the training before introducing fencing to existing customers as part of a soft launch.
The results exceeded expectations.

Despite being introduced part-way through the year, the new fencing service generated more than £26,000 in its first year. It has provided Broadleaf Midlands Tree Care with an additional income stream, increased its capacity and created further opportunities to work with both existing and new customers.
For Brandon, the support provided by STWLC was about more than simply accessing finance.
“We found the whole process straightforward, well organised and supportive,” he says.
“Applying for finance can sometimes feel daunting, particularly as a small business, but the process was clear and manageable throughout.”
The interview with STWLC Trustees was also a positive experience, with Brandon able to explain his plans and how the funding would support the next stage of their business.
“The Trustees were welcoming, interested in our plans and clearly wanted to understand both the business and how the funding would make a difference,” Brandon says.
“Sarah was fantastic throughout – approachable, helpful and easy to communicate with. We felt supported rather than judged, which made a real difference.”
The successful introduction of fencing has given Broadleaf Midlands Tree Care another area in which to grow, while complementing the services it already provides.
Brandon believes the STWLC loan gave them the confidence and practical support to make the investment at the right time.
“The loan gave us the confidence and practical support to make a planned investment in the business at the right time,” he says. “It helped us broaden what we could offer, create a new income stream and support our wider growth.”
Having seen the impact of the funding first-hand, Brandon would encourage other local entrepreneurs and businesses to explore the support available through STWLC.
“It is a brilliant facility, and the combination of accessible funding and a genuinely supportive process makes it particularly valuable for businesses wanting to grow in a sensible, well-planned way.”
For more information on Broadleaf Midlands Tree Care, visit https://broadleaftreecare.co.uk/
To learn more about our interest-free business loans, please click here
















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