The Sir Thomas White Loan Charity has released a brand-new promotional video, produced by two fellow Leicester businesses that have benefited from the Charity’s interest-free loans.
The three-minute long video is a result of a working partnership between marketing agency Soar Media and video production company On Point Productions; both of which received funding from the Charity during the respective business’ infancy.
Billions of pounds are spent each year across the hair and beauty industry in the UK, meaning there’s a lot of competition amongst salon owners. But William Wheelwright, who set up his own hairdressers in Oakham with help from the Sir Thomas White Loan Charity, doesn’t see this as a bad thing – just an opportunity to try different things to set his business apart from the rest.
He has developed a variety of innovative offers to help attract new custom, including the opportunity for men to pay an upfront annual cost for their haircuts, and says that getting people through the door is one of the most daunting parts of starting a business.